Northwestern Marketing Concepts Publishes the Standards Its Team Follows When Representing Client Brands

Northwestern Marketing Concepts, a direct marketing and sales firm headquartered in Boise, Idaho, has published the standards its team follows when representing client brands in face-to-face customer conversations. The standards are organized around the stages of a customer conversation, beginning with preparation and continuing through communication and conduct, with coaching that keeps expectations consistent across the company.

Each conversation a team member has with a customer reflects both the client brand they represent and Northwestern Marketing Concepts itself. Publishing the standards gives customers and client brands a clear account of what those conversations should look like, and it offers prospective team members insight into the expectations of the role. The standards build on principles the company outlined earlier this year in What Customers Can Expect When Working With Northwestern Marketing Concepts and in its overview of the company’s face-to-face sales approach.

“Our clients trust us with their brand, the most important thing they have, and we treat it as such,” said Holly Clark, President of Northwestern Marketing Concepts.

In practice, the standards are as follows:

• Team members learn the client brand they represent, and what it offers, before speaking with customers.
• Team members approach each interaction with professionalism and confidence, since every conversation reflects the client brand.
• Team members explain what is being offered and how it may benefit the customer in a clear and straightforward manner rather than overwhelming customers with information.
• Team members listen to a customer’s needs before presenting a solution.

Continue reading the full press release on EIN Presswire.